The Sales Funnel For Effective Online Marketing
For a long time the sales funnel has been an an integral part of traditional business and marketing. I have noticed that funnels designed for Internet businesses are becoming more popular.
The truth of the matter is that folks are eager to learn more about this marketing concept and the best way to use it to enhance their business online marketing strategies. Continue reading to learn more about the sales funnel to efficient Internet marketing.
What is the Sales Funnel?
A marketing funnel does not necessarily mean a funnel. For this marketing concept, "funnel", is used to visualize and explain the entire sales process. Because it uses a wide entry way for potential customers "Unqualified Prospects" on the top, and an even smaller opening for converted sales in the middle,, the funnel can be a precise comparison.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
These are what we call "unqualified prospects" at the top or entry of the funnel. These are the those who may require your products and services, but have not been approached by you prior to. After a series of sales calls and offers later you've contacted people who have bought your products or services.
The effectiveness of a lead generation funnel is also due to the ability to track the activities of your customers at various stages of the sales process. The sales funnel permits you to anticipate the amount of potential customers that will eventually be customers by calculating the qualified prospects at each step.
A sales funnel allows you to see exactly what and where your sales strategy is not working or working, or if your campaign isn't attracting enough potential customers at any point within the process. This will help you to decide which areas to concentrate your efforts and help you achieve your marketing goals. It is used to monitor and control the process of selling of customers.
The Sales Funnel Top - Front - End
The uppermost part of your sales funnel will be the most active area of your process and requires the most consistent testing. There is no limit of front-end ideas. Your imagination and your resources are your only limits.
The primary objective is to attract new clients and convert them to buyers.
A potential customer will be "qualified" when they sign up for your product or service. This is the point in the sales funnel where the prospective customer or "Unqualified prospect" is a qualified lead due to the actions they've taken which show they are sufficiently interested to purchase your product.
In order to make your front-end efficient it is essential to drive targeted traffic towards your blog, website, squeeze page, or blog. The most effective methods and resources for doing this include article marketing, PPC adverts, social media (Google+, Twitter, Facebook, YouTube), banners and blogging, forum posting, content marketing and more.
There are many tools that can be used to "qualify prospects who aren't qualified". One of the most effective is the squeeze page. You can provide something valuable that is related to your product/service that people can obtain for free or at a drastically reduced price in exchange of their email. Products included include newsletters, video, email courses, eBooks and related reports.
We can see that the front-end of your sales funnel is the place where folks are drawn into your sale funnel. What happens to the back-end of your sales funnel?
The End of the Funnel, or the Back-End
The back-end, or bottom of the funnel is where the majority of sales and profits occur. It is where you will typically find more expensive products there. These products would all be suitable for the same market, however they are offered in various formats, like video, audio and live interactions.
The primary difference between the front-end and the back-end is the type of client, as well as the cost of the product or services that are provided.
Although it is true that only 1-2% of those who enter the front end will be able connect to your back-end system, this small percent may not be of any significance. Because a few people will invest more, that's fine.
Front-end products and services might be priced at less than $100 but back-end services, products, and services typically run in the 100s and 1000s. This implies that the bottom of the sales channel also known as the back-end, is the most important source of income.
As I mentioned, the sales funnel may be as simple or as complex as your imagination or resources permit.
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